Purpose and Values

Many organisations now talk about being ‘purpose led’. What does this mean? It means that a company is driven by a clear, guiding mission that goes beyond profit. The organisation’s purpose acts as a central “why”, that is a core reason for existing that inspires and directs all decisions, strategies, and actions. This purpose is generally focused on creating a positive impact on society, customers, employees, or the environment. 

Our Expertise

Albany HR supports organisations by working with them to identify the desired culture, determine the behaviours and values and that are required to create and support this culture, and then work out what needs to be put in place to allow this culture to become the norm. And finally design ways of working to enable effective implementation of the values by leaders, managers and employees.  

How We Help

Team photo black and white

Determining the Current Culture

A purpose-led organisation embodies a culture where values are lived and demonstrated daily. The purpose is integrated into decision-making, conflict resolution, and team dynamics, guiding actions across all levels. Through surveys, focus groups, interviews and analysis of data and documentation which showcases the organisations stated mission, vision and purpose, we can identify the current culture and where this deviates from the desired or stated company culture.

Laughing in Office

Deciding on Values and Behaviours to Support the Company Culture

To help employees understand the importance of how they can contribute in a way that is in line with the company culture, it is helpful to create or update the company values to support this. Depending on the maturity of the organisation, it’s leadership team, employees, and other stakeholders, this can be achieved through various levels and methods of consultation. We work with organisations to determine a tailored process which is right for them.

Team Meeting

Implementing the Values

We help organisations implement their values focussing on people management and decision making. There are lots of ways to implement the values from employee information sessions to leaflets and branded resources. Role modelling of values by Senior Leaders is one of the most effective ways to implement values, as is ensuring that all decisions are checked to make sure that they are in in line with the values. From an employee perspective, an organisation’s reward and recognition framework should be designed to support the values, as should all policies and procedures, not just the HR ones but that’s a great start!

RBS Boardroom

Providing Ongoing Support and Evaluation

After the new values are implemented, Albany HR can provide ongoing support to ensure their successful implementation. This includes evaluation of changes, offering training to managers, and making adjustments as needed. Continuous evaluation ensures that the company values are live and continue to be aligned with your evolving goals.

Our Services

HR How to Dismiss An Employee

HR Packages

When you choose a HR package, our HR Consultants become your trusted partner delivering ongoing support. Our first step is to conduct an HR audit. We then work with you to create a future-thinking people plan. Your policies and procedures are fine-tuned, and we work collaboratively and proactively on your people plan throughout the year.

HR Project Support

Sometimes you reach a change point, or your existing HR structures are at their limits, and you would like targeted support where and when you need it. We help you deal with complex, and often time-consuming, people challenges, allowing you to focus on what your business needs to grow and what you need for peace of mind.

HR Document Support

Your policies, employment contracts, and employee handbook are essential to help your employees understand who you are and set the right expectations. Whether you’re a start-up, a growing business, or your documents need a refresh, we supply easy-to-understand documents that engage your employees, reflect your values and ensure you’re legally compliant.

“Kathleen assisted us with an issue concerning a senior manager and I was pleased with how efficiently and quickly she was able to bring it to a conclusion.”
Lissa Ameur – COO Oakminster Healthcare Ltd.

FAQs

Why is having a purpose important?

According to the Fair Work Framework, workers who are fulfilled in their jobs are more likely to be engaged, committed and healthy, so it’s obvious from this that if the purpose of the organisation is well understood by employees there will be benefits to them. From an organisational perspective, engaged employees are more productive and innovative, so the organisation and their clients or customers benefit from a higher quality of service and profitability perspective.

How is the purpose different from vision or mission?

Purpose can be defined as the reason why the organisation exists, with the vision being the ultimate goal and the mission being how the organisation will achieve its purpose.

Why is it important to define the values of an organisation and what impact does this have on company culture?

Defining the values helps everyone to understand the way the company wants things to be done, that is the ‘how’. Creating definitions with examples of what a value looks like in practice can be very useful in demonstrating to an employee what ‘good’ and ‘bad’ looks like in terms of behaviours.